A NEIGHBORLY VISIT
A WORLD'S FAIR ON WHEELS
to the People
By ALFRED P. SLOAN, JR.
President, General Motors Corporation
Progress in living conditions and transportation has been rapid since the turn
of the century. And this progress is largely due to industry ingenuity. Modern industry is not something apart and remote from the life of the average
man. Few people realize the community of interest which exists, and must exist, between
great businesses and the millions who constitute their markets. Only those developments
which are good for the people as a whole are good for industry, since industry both
depends upon and contributes to the prosperity and buying power of the millions who buy
Industry therefore has steadily worked with its eyes on the future, striving
through the medium of research to improve its products, to make those products available
at lower prices, and thus to provide more employment and a higher standard of living for
all. The General Motors Parade of Progress is undertaking to "bring industry to the
people," and by showing the individual citizen in his home community what the
contributions of industry mean to him and his family, to establish a basis of mutual
understanding and friendliness, and at the same time to increase confidence in the future
progress of America.
General Motors uses vast quantities of materials and manufactured products from
every state in the Union. A partial list follows:
Graphite and cotton come from ALABAMA,
copper and hides from ARIZONA, lumber and manganese from ARKANSAS,
gold, lumber, oil, and pumice from CALIFORNIA, gold, silver and
tungsten from COLORADO, machinery from CONNECTICUT,
and lacquers and paints from DELAWARE.
Sugar cane products from FLORIDA, pigskin
and textiles from GEORGIA, lumber and wool from IDAHO,
glass from ILLINOIS, limestone and steel from INDIANA,
zinc from IOWA, grain and its by-products from KANSAS,
and coal, oil, and porcelain from KENTUCKY.
Lumber, oil, and sulfur from LOUISIANA,
paper and wood pulp from MAINE, textiles from MARYLAND
and MASSACHUSETTS, copper and lumber from MICHIGAN,
and iron and lumber from MINNESOTA.
Cotton from MISSISSIPPI, aluminum, lead
and zinc from MISSOURI, copper and oil from MONTANA,
hides from NEBRASKA, borax, copper, and silver from NEVADA,
textiles and abrasives from NEW HAMPSHIRE, chemicals from NEW
JERSEY, copper, hides and silver from NEW MEXICO, and
manufactured appliances from NEW YORK.
Turpentine from NORTH CAROLINA, hides from
NORTH DAKOTA, lamps, machinery, porcelain, rubber and steel from OHIO,
oil and lumber from OKLAHOMA, lumber and wood products from OREGON,
steel from PENNSYLVANIA, and machinery from RHODE ISLAND.
Textiles from SOUTH CAROLINA, silver from SOUTH
DAKOTA, coal and oil from TENNESSEE, cotton hides,
mercury, mohair, oil, and wool from TEXAS, copper from UTAH,
paper and machinery from VERMONT, coal and lumber from VIRGINIA,
lumber from WASHINGTON, coal from WEST VIRGINIA,
lead and paper from WISCONSIN, and hair, oil, and wool from WYOMING.
This exchange of materials from mines, forests, and farms for
manufactured products make more jobs for more people and more widely distributes the
better things of life. It has been aptly said "What happens to General Motors
happens to me."
THE SILVER-TOPPED STREAMLINERS
41 UNITS IN MOBILE EXPOSITION
Largest Highway Leviathans
A Study in Streamlined Transportation
Eight huge chromium trimmed streamliners, specially built
in the Fleetwood plant of Fisher Body, transport this mobile worlds fair from town
to town. The caravan trucks are piloted by a group of carefully selected and rigidly
trained young men. The 233-inch chassis and the engines which are encased in insulated
steel are built by General Motors Truck Company.
Six of the great carriers form public exhibition space at
show locations. Another converts into a stage and still another carries various show
Every precaution is taken for safe driving. Navigation
lights, dual rear-vision mirrors, and directional arrows are auxiliary aid to highway
safety. In traveling, the units are spaced at 200-foot intervals as a courtesy to other
Way To Your Town
Heading the parade on entering show towns is an early model
Oldsmobile, "Old Scout", a 1903 one cylinder Oldsmobile that won the 1st Transcontential
race, across the United States. Following are examples of latest developments in
A special Chevrolet sedan on a 185-inch wheelbase is fully
equipped as an office on wheels and is air conditioned by Delco-Frigidaire, one of the
first vehicles in the country to be so fitted.
Nine tractor-trailer units, powered by GMC and Chevrolet,
have specific uses and carry power plants, projectors, and special exhibits to enhance the
One of the power plants is a Winton-diesel unit driving a
35 KW generator supplying electricity for lights, electrical exhibits, motion picture
projectors and other units.
The complete caravan includes
1936 models of all General
motors cars Chevrolet, Pontiac, Oldsmobile, Buick, LaSalle and Cadillac.