Oral Roberts Cathedral Cruiser
The Parade of
Progress Breaks All Attendance Records in Mexico City
A crowd of 79,000 greets the Parade
on opening day and a record 457,000 visit during its stay.
largest attendance in the history of its travels, the General Motors
Parade of Progress closed an eleven-day engagement in Mexico City on
January 19, 1938. More than 457,000 persons visited the traveling
"circus of science and research" during the engagement.
Previously, the exhibition's best day had been one in Oakland,
California, when 30,000 people attended. Mexico City broke this
single-day attendance record with an opening-day crowd of 79,000
people. On no day did less than 25,000 attend.
The Parade of Progress opened a four-day engagement
in Monterrey on January 27, at the close of which it is returning to
the United States.
Mexican interest and hospitality began even before
the caravan of 44 automotive units transporting the exposition crossed
the international bridge at Laredo. Mexican officials attended the
Laredo performances and Mexican motorcycle police escorted the
procession the entire distance from the border to Mexico City. At San
Cristobal, 25 kilometers from the city, the expedition was welcomed by
Lic. Jimenez Rueda, representing Dr. Joese Siurob, Governor of the
Federal District. He rode with Ivan C. Dresser, Managing Director of
General Motors de Mexico, and John M. Jerpe, Director of the Parade of
Progress, at the head of the caravan as it paraded through the city. A
crowd, estimated at 150,000 men, women and children, lined the streets
for their first view of the most impressive display of streamlined
highway transports ever to visit their native city.
General Lazaro Cardenas, President of the Republic, accompanied by Dr.
Siurob and Ing. Jose L. Favela, called at the General Motors plant on
the day following the arrival of the caravan and spent some time in
watching Director Jerpe and his crew set up the extensive exposition
preparatory to the opening day.
On January 9, Dr. Siurob, representing President
Cardenas, opened the invitational performance, a private affair
attended by some 3,000 leaders in Mexican industrial and civic life.
The visitors included ex-President Ortiz Rubio; Foreign Minister
Edurado Hay; Attorney General Genaro V. Vazquez and Prof. Graciano
Sanchez, Chief of Indian Affairs.